Your business stationery essentially acts as the face of your company. Each time that you send your customers marketing materials or invoices on your stationery, they may evaluate your company based on its tone and design. If you are in a competitive industry, an attractive letterhead can predispose your customers to evaluate your company positively.
If you have the basic design of your letterhead in mind, the next step in crafting your corporate image is to choose the paper on which you want to print your letterhead. Much of the correspondence between your company and your customers will be on this stationery, making it an important decision. If you are sending mailings to prospective customers, they may form impressions of your company based on the stationery and letterhead that you choose.
Most word processor or publishing programs such as Microsoft Word or Publisher have letterhead templates built into the program. These letterhead templates incorporate preset margins and text boxes into which your company’s contact information can be entered. These templates may also include graphics, like single lines or double lines, dividing the letterhead from the body of the document.